Case Suunto

Suunto is one of the world's most respected brands when it comes to sports watches and precision instruments. Their products are tested in the harshest conditions and are known for their reliability.

Since 2013, we have worked closely with Suunto's product development team and a number of other vendors to create user experiences and design for a wide variety of products – from applications to websites and concepts to watch interfaces.

Our latest project together is the refined and faster user interface shipped with new Suunto watches since fall 2022.

Client

Suunto

Industry

Sports

Platform

Watch / Mobile / Web

Services

Service design / Digital design / Software development / Continuous improvement

World-class watch interfaces for demanding environments

For years, we’ve been helping Suunto design and develop their iconic interfaces and watch faces.

Improving the watch UI design

We’ve played a leading role in redesigning the UI of the Suunto watches. Both usability and the visual appearance have been upgraded to better utilise the improved watch display and processor hardware.

Front-end development

We’ve been strongly involved in the development of the Suunto user interfaces. This way, we ensure that the designs are optimized in the best way possible, based on the technical possibilities and restrictions.

Managing the design system

As the watch ecosystem is constantly under development, the designs need to be easily adaptible. Keeping the designs modular and systemic has been one our key tasks.

Watch face design

The several watch faces we’ve designed simultaneously embody the classic Suunto look and feel and bring fresh perspectives and new features on the table.

Smart workout planning inside the Suunto app

Suunto’s mobile app has many features that help the users plan their workouts on a bigger screen. We’ve helped Suunto in creating them.

Personalised training plans

Using Suunto’s Workout Planner, the users can create a structured training plan based on their level and needs.

SuuntoPlus Store – a place for add-ons

SuuntoPlus Store lives inside the Suunto app and features many exciting first and third party add-ons available for download.

Using open data to analyse road surfaces

With the new Road Surface feature, the users can create routes based on what kind of roads they want to hike, run or cycle on.

Continuous development of Suunto.com

Suunto’s website is the most important source of information for both new and old fans of their products.

All aspects of a polished user experience

We’ve helped Suunto with the Service Design, Prototyping, User Research and analysing the analytics of the various sections of the site.

Better with each iteration

Our main focus has been on the continuous improvement of the navigation, front page, product pages and the shopping experience.

Supporting the development team

We’ve supported Suunto’s own web developers to implement the planned designs and features.

Consistent brand experience

In addition to the UX and development work, we’ve been supporting Suunto with the creation of various marketing materials, keeping the brand experience consistent across all touchpoints.

Making it pop

We’ve designed marketing visuals for both visual and physical channels.

Supporting marketing with harmonious designs

The materials have included product images, presentations, manual illustrations/videos and box art.

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Other work

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